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Using Facebook to Target International Buyers
An ecommerce business can sell and deliver products anywhere in the world. Yet, oftentimes, Facebook ad campaigns by U.S.-based merchants target just the U.S., and maybe Canada. Why is this? To be...
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New Twitter Study Highlights 9 Ways to Improve Tweet Response
While Twitter’s latest earnings results failed to impress the market, there’s still a lot to like about the platform and the opportunities it provides. In particular, it’ll be interesting to see what...
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12 Tools to Automate Twitter for Ecommerce Marketing
Twitter may be an ideal platform to promote content and engage an audience. But who has the time? Fortunately, you can supplement your social media presence with automation tools, saving time as you...
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Why Twitter’s New 'Connect' Tab is an Important Step for the Platform
Today, via the official Twitter blog, the platform has announced a new user discovery option to help people find accounts more relevant to them. As you can see, the process, is relatively...
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11 Critical Features for B2B Ecommerce Sites
Paul H Gesswein Co. supplies precision tools and equipment to metal manufacturers. This product page at Gesswein.com allows for pricing of quantity discounts after allowing customers to make...
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Facebook Testing Temporary Reactions – New Data on Reactions Use
This is an interesting move. In the lead up to Mother’s Day (which is this Sunday for those of you who still haven’t got something for your Mom), Facebook has added a new ‘Reaction’ to the five...
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Using Real-time Analytics to Boost Conversions
During a time of demanding shoppers, online merchants need to quickly address the most critical issues. Real-time analytics can help catch mistakes before they become massive deal killers. By...
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LinkedIn Considering its Own Form of 'Instant Articles'
In move that’s not overly surprising – yet no less significant – professional social network LinkedIn is considering hosting publisher content direct on its site in order to deliver a better reader...
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12 Apps for Live-streaming Video
Live-streaming video is latest frontier of social media. Established social networks (e.g., Facebook, Twitter) have their own apps, while first-movers in the space (e.g., Meerkat) are busily trying to...
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On Facebook’s Influence Over the News Cycle and What it Means for Media
Over the weekend, reports surfaced that Facebook has been manipulating their ‘Trending News’ section to make certain stories appear more or less prominently, dependent on the direction of Facebook’s...
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