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10 Must-Follow Tips for Instant Instagram Advertising Success
Instagram has quietly grown into a community of more than 400 million people. With that kind of size and daily activity, Instagram has also become one of the leading social media networks to spend...
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A Guide to User Journey Maps (and Why You Need Them)
You can spend all day designing a beautiful website for your brand, but it’s moot if the user’s complex experience isn’t taken into account. And this doesn’t just go for website interactions; the way...
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How to Raise Money With Facebook – One Organization’s Success Story
According to Facebook, 150 million of the 1 billion people that use the social network are connected to a cause or nonprofit. We know why people use Facebook – to connect with other people. Facebook...
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Facebook Updates Lead Ads, Improves Functionality and Options
In June last year, Facebook launched Lead Ads, a new outreach option which simplifies the process of getting people to sign-up for a newsletter or submit information to your business by enabling...
View Article10 Steps for Creating an Effective LinkedIn Profile [Infographic]
Many people still think of LinkedIn as an online CV, but after launching nearly 13 years ago, it’s developed into the go-to professional network. Whether you’re self-employed and want to reach sales...
View ArticleTweeting Pigeons Now Reporting Pollution Levels Across London
Is it possible to use tweets to track air pollution? Sure, if you can get pigeons to tweet – and that is exactly what one group in the UK has done. The post Tweeting Pigeons Now Reporting Pollution...
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Social Advocacy and Politics: Ask Them to #BeCivil
Turn on the news nowadays and all you hear and see are stories and clips of bubbling violence at Donald Trump rallies and Trump egging them on, even quoting Mussolini on Twitter. Listen a little...
View Article3 Simple Ways to Generate Traffic On Pinterest
For most small businesses, it’s intuitive to look to the largest social media platforms to generate traffic. No matter how narrow your niche may be, it’s likely that you’ll find your target audience...
View ArticleThe Opportunities of Maximizing Customer Value [Infographic]
Today digital world has created both massive challenges and opportunities for brands. Consumers expectations are rising, with access to price comparisons, product reviews and buying options available...
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Instagram Switching to Algorithm-Fuelled Timeline to Uncover Best Content
Remember how last month Twitter announced a new algorithm-fuelled timeline aimed at helping users see the tweets most relevant to them? That was pretty well-received – there were only a few thousand...
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Snapchat Unveils Major Messaging Update – Stickers, Video, Audio Clips and More
Snapchat certainly knows its audience. A report from Pew Research last year found that text messaging is the dominant form of communication among teens, with 55% of 13 to 17 year olds noting that they...
View Article3 Keys to a Killer Content Strategy
If you’re reading this, you’re likely already aware of this famed quote from marketing guru Doug Kessler: “Traditional marketing talks at people. Content marketing talks with them.” The quote is so...
View ArticleInstagram Makes 60-Second Videos Available to All Users
Here’s the thing about algorithms – once you’ve got a filter in place to limit the reach of poor quality content, it gives you more room to introduce additional content options without the risk of...
View ArticleTwitter Adds Alt-Text Image Descriptions to Extend Tweet Accessibility
At last year’s Twitter Flight developer conference, CEO Jack Dorsey, as part of a wider effort to mend bridges with the developer community, called for ideas for updates to the service. The fourth...
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10 Twitter Secrets You Should Know [Infographic]
Twitter is a great platform to share your thoughts and opinions, interact with people in your niche and to promote your business or brand. However, even if you’re an active Twitter user, you may not...
View Article3 Tips For Leveraging the ‘Near Me’ Search Trend
Last April, it was reported that Google searches using ‘near me’ qualifiers surged 34 times since 2011. A key stat from that article indicates: Words like “near me,” “closest,” and “nearby” are...
View Article5 Social Media & Digital Marketing “Must Haves” for 2016 – Part II
In Part I, I gave you a bird’s eye view of what is only going to INCREASE in 2016 and recommended concentrating on and implementing these “Must Have” tactics to see fast, powerful and reliable results...
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KLM Announces Facebook Messenger Integration – The Next Step for Messenger...
For some time now, Facebook themselves and various other commentators (including myself) have been talking up the impending impact of Messenger for Business. Following along the lines of their Asian...
View ArticleHow T-Mobile Brings Its "Un-Carrier" Image to Social Media
When you’re in the telecom industry, are known as the “Un-carrier”, and your CEO has 2.2 million followers on Twitter, you need to be ready for just about anything in social media. It also helps to be...
View ArticleWant to Step Up Your Social Media Game? Step Up Your Social Media Budget
Savvy marketers see opportunities to promote their businesses just about everywhere. Increasingly, however, social media continues to take on a bigger and bigger share of a marketer’s attention. After...
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