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New comScore Traffic Report Underlines the Strength of Facebook, Rise of...
Social networking now accounts for one in every five minutes spent on the internet. This is one of the many insights outlined in comScore’s ‘2016 Cross-Platform Future in Focus’ whitepaper, which...
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The Ins and Outs of Pinterest SEO: How To Build a Strong Foundation
SEO-How-To-Build-a-Strong-Foundation.png” style=”width: 350px; height: 197px; float: right;”/>Search Engine Optimization (SEO) is crucial to any online marketing strategy. And while everyone knows...
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A Simple Guide to KPIs for Measuring Content Marketing
Content marketing is an enigma. When it comes to doing it, almost every company on the web is clued-in. But when it comes to measuring it, most are clueless – and the majority are willing to admit it....
View Article5 Tips on Creating Better Instagram Content (and Avoiding Algorithm...
Last weekend, people on Instagram started losing their minds about the possibility of the soon to be released algorithm restricting their audience reach. And that concern’s definitely understandable –...
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Could Facebook be Shaping Up to Challenge LinkedIn?
Imagine this: In the near future you could be matched to, and hired for, a new job based on your Facebook activity. That seems almost counter-intuitive, right? The pervading narrative around social...
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Twitter Introduces New Message Button to Quote Tweets via DM
Direct messaging has been on the rise of late, with the growth of apps like Facebook Messenger, WhatsApp and Snapchat leading the way. Twitter too has seen more interest in their messaging options –...
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Facebook Automated Captions Improve Accessibility, Provide Additional Insights
Yesterday, Facebook announced the release of automatic alternative text – or automatic alt text – for images posted to Facebook. Automatic alt text uses object recognition technology to generate a...
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Facebook Adds New Features to Highlight Video Content
Back in 2014, Facebook CEO Mark Zuckerberg effectively foretold the huge emphasis the platform would be placing on video content by noting, at a community Town Hall Q and A session, that: “In five...
View ArticleWhat’s Next for Social Media: Anticipating Changes in the Online World...
Social media has become a huge help for organizations when it comes to sharing ideas, collaborating online, handling business transactions, and building brands. With the advent of social platforms,...
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Facebook Looking to Address Decline in Personal Updates with New Prompts
Everyone’s on Facebook all the time – everyone’s using Facebook to post updates and stay in touch and generally keep their connections updated on all their various life happenings, right? Well maybe...
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Does That Emoji Mean What You Think it Means? New Research Looks at Emoji...
Does that emoji you’ve sent really mean what you think it means? While most of emoji seem to have a generic meaning or implication, a new study has found that emoji interpretation can vary...
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Messenger Bots: What Are They, How do They Work, and Why Should You Care?
Is your business talking about Messenger bots yet? They will be soon – according to a report from TechCrunch, Facebook is set to launch a Messenger Bot store at their F8 conference this week. Why is...
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Facebook Announces New Tools and Options at F8 – Here’s What You Need to Know
Facebook’s annual F8 developer conference is currently underway in San Francisco, with a range of new tools and updates being announced as part of the two-day showcase. And with so many updates – from...
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Facebook F8 Day 2: VR, AI and The Next Evolution of The Social Network
While day one of Facebook’s F8 developer conference introduced a range of new, consumer facing functions and features, day two was more focused on the back-end, on the systems and innovations...
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The Most Discussed Topics on Facebook and Instagram in March [Infographic]
So what were the most discussed issues and topics across Facebook in March? Predictably, both St Patrick’s Day and Easter garnered a heap of mentions, but as usual, it’s the balance of the...
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How to Create a Series of Knowledge Videos
When you hear the phrase “knowledge videos” it probably takes you back to your school days, trying to cram in a series of videos to help you study for your finals… There’s a reason why this type of...
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The Social Media Inflation Index 2016 [Infographic]
Growing your social media audience is important – it shows you’re focusing on the right elements and producing content of relevance to users. But equally important, and where we’ve seen increased...
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Google Outlines the Amazing Opportunities of Data in New Report
As we get caught up in the daily excitement of the latest trends, functionalities and changes in social media and digital marketing, it can be easy to overlook the wider, more significant advances...
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4 Email-marketing Tips to Drive (More) Sales
There are many ways to increase the effectiveness of email marketing, from testing subject lines and creative to increasing frequency and discounts. In this article, I will review four ways to...
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Pinterest Rolls Out Re-Vamped, Faster Loading App to Improve User Experience
Pinterest is a platform on a mission. Documents obtained by TechCrunch late last year showed that the social platform aims to be generating more than $2.8 billion in revenue by 2018. Pinterest’s...
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