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9 Ecommerce Marketing Skills That Drive Success
Ecommerce marketing success can come unexpectedly. Nonetheless, having the proper set of ecommerce marketing skills can help drive success. From pay-per-click advertising to blogging and from search...
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Snapchat Updates Face-Swap Feature, Removes Paid Snap Replays
Snapchat’s added yet another weird, image-altering tool to give users new avenues for creativity with their Snaps. Following on from last week’s release of video stickers, Snapchat has today upgraded...
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Use a Blog to Build Loyalty, Increase Conversions
If you’re relying solely on category and product pages to convert visitors into customers, you’re missing a good opportunity to build a loyal following. Today, more than ever, consumers rely on more...
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How Facebook’s News Feed Works – As Explained by Facebook
Facebook’s recent F8 conference was a huge event, with a heap of information on new products, projects and the future ambitions of Zuckerberg’s ever-expanding social behemoth. In fact, there was so...
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SEO: 22 Tools, Tutorials for Bing
If all of your search marketing efforts are on Google, you could be missing out on Bing. It accounts for roughly 20 percent of all U.S. desktop searches, according to comScore. Bing Webmaster Tools...
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Navigating The Changes To LinkedIn Privacy & Settings
You may have noticed that LinkedIn’s recently rolled out a brand new LinkedIn Privacy & Settings area. And you may be confused, as the changes to this area were pretty significant. I myself have...
View Article3 Keys to a Mobile-ready Affiliate Program
Consumers can complete a transaction on a smartphone with just a few taps. Responsive site design and easy-to-use apps enable shoppers to quickly find what they’re looking for. Stored values make it...
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Facebook Now Up to 1.65 Billion Active Users, Beats Expectations on Revenue
The rise and rise of Mark Zuckerberg’s social media empire continues – Facebook has today released its Q1 2016 numbers, again beating market expectation. First up, there’s active users – while Twitter...
View ArticleHow to Measure Color Contrast, for Web Accessibility
The color contrast between text and the background behind it is critical for visually impaired shoppers. CheckMyColours.com is one of several services that can measure the contrast, to ensure it meets...
View ArticleVideo Content Creation is the Future of Influencer Marketing
We’ve all been there. We log into our Facebook and Instagram accounts planning to scroll through our feeds for just a few minutes, and then all of a sudden an hour has gone by. Often, these days, it’s...
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Using Facebook to Target International Buyers
An ecommerce business can sell and deliver products anywhere in the world. Yet, oftentimes, Facebook ad campaigns by U.S.-based merchants target just the U.S., and maybe Canada. Why is this? To be...
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New Twitter Study Highlights 9 Ways to Improve Tweet Response
While Twitter’s latest earnings results failed to impress the market, there’s still a lot to like about the platform and the opportunities it provides. In particular, it’ll be interesting to see what...
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12 Tools to Automate Twitter for Ecommerce Marketing
Twitter may be an ideal platform to promote content and engage an audience. But who has the time? Fortunately, you can supplement your social media presence with automation tools, saving time as you...
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Why Twitter’s New 'Connect' Tab is an Important Step for the Platform
Today, via the official Twitter blog, the platform has announced a new user discovery option to help people find accounts more relevant to them. As you can see, the process, is relatively...
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11 Critical Features for B2B Ecommerce Sites
Paul H Gesswein Co. supplies precision tools and equipment to metal manufacturers. This product page at Gesswein.com allows for pricing of quantity discounts after allowing customers to make...
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Facebook Testing Temporary Reactions – New Data on Reactions Use
This is an interesting move. In the lead up to Mother’s Day (which is this Sunday for those of you who still haven’t got something for your Mom), Facebook has added a new ‘Reaction’ to the five...
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Using Real-time Analytics to Boost Conversions
During a time of demanding shoppers, online merchants need to quickly address the most critical issues. Real-time analytics can help catch mistakes before they become massive deal killers. By...
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LinkedIn Considering its Own Form of 'Instant Articles'
In move that’s not overly surprising – yet no less significant – professional social network LinkedIn is considering hosting publisher content direct on its site in order to deliver a better reader...
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12 Apps for Live-streaming Video
Live-streaming video is latest frontier of social media. Established social networks (e.g., Facebook, Twitter) have their own apps, while first-movers in the space (e.g., Meerkat) are busily trying to...
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On Facebook’s Influence Over the News Cycle and What it Means for Media
Over the weekend, reports surfaced that Facebook has been manipulating their ‘Trending News’ section to make certain stories appear more or less prominently, dependent on the direction of Facebook’s...
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